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Cognitive biases: the reasons to invest in marketing
Our human brain uses a lot of energy to keep us alive. While it represents only 2% of our body weight, it consumes 20% of our body's...
1-Minute Content Marketing Tip #1: Create Content for a Specific Audience
It is the content marketing 101 and worth dedicating a blog post for: create content for a hyper specific audience. Just as you have...
Why inbound marketing over outbound marketing?
Why inbound marketing over outbound marketing? Ownership. Respect. Relationships. These are the three reasons why I prefer inbound...
4-Step Marketing Strategy for SMEs
There are many definitions of marketing strategy and a plethora of unnecessarily complicated (in my opinion) ways to create marketing...
Why is content marketing important to marketing’s long term success?
What is content marketing? Content marketing is a type of marketing that involves creating and publishing content that your target...
A website is a must to SMEs. Here’s why and where to start.
Why is a website critical for small to medium-sized enterprise marketing? Two words. Perception and relationships. Here is what I mean by...
Effective ways to do marketing with a limited budget
Split your budget into achieving short-term objectives and long-term objectives. Marketing is a long game. Expecting short-term results...
Marketing Data for SMEs - the Why, What, and How
Why is data important in marketing? Ultimate purpose of marketing data is to increase a return on your marketing investment. Without...
3 Common SME Marketing Mistakes and How to Avoid Them
Common SME marketing mistake 1. Being too broad with the target audience "Not everyone is going to want to marry you." "It's impossible...
How to create small business marketing budget
“How much should I spend on marketing?” This is a common question that SME CEOs ask. And the subsequent question is how to create a...
5 Tips for Establishing Marketing Objectives
Many established SMEs who are just starting their marketing journey experience the temptation of skipping a goal setting exercise. You...
4 Key Aspects of SME Marketing Strategy
What is marketing strategy? There are many different ways to define "marketing strategy". When I googled "what is marketing strategy",...
4 Steps to Strengthen Your Brand
Why is branding important? Working on your branding means establishing desired perception. Perception is our interpretation of the world....
The 6PM (6-Pillar Marketing) Framework: the What, Who, and Why
What is the 6PM Framework? The 6PM (6-Pillar Marketing) Framework visualizes your marketing plan. It is a blueprint of your SME's...
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