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Unexpected date with a book
I love finding a gem (i.e. an awesome book) at Homesense. It is not a bookstore. It is a bed, bath, kitchen and other home-stuff store...
Career portfolio
I just love reading. Reading books energizes and gets my brain going. It also leads to researching new things, which leads to new ideas....
Human
The book I'm truly enjoying right now is Life 3.0: Being Human in the Age of Artificial Intelligence. This book has made me really ponder...
Live in the present
One of the books I’ve been listening to last few days is Flux by April Rinne. In chapter 8, she talks about how much time humans spend...
Bedtime story podcast
Nothing much happens; bedtime stories to help you sleep. A name of podcast that I listen to every night to fall asleep. Slowing the...
Authenticity
At ProServeIT, where I currently work full-time, we have an all-employee office hour every Friday hosted by the CEO. One of the agenda...
So, here I am...
This thought came to me tonight thanks to Miki Agrawal. Why don’t I publish my thoughts as blog posts rather than keeping them in my...
Marketing requires strategic patience.
In her HBR (Harvard Business Review) article, Feeling Stuck or Stymied, Dorie Clark mentions that many professionals feel frustrated with...
1-Minute Content Marketing Tip #5. Go Deep in Your Content Niche
The content marketing 101 is to have a very specific target audience. The content marketing 102 is to have a content niche, meaning that...
What is a virtual CMO?
What is a virtual or fractional CMO? A virtual CMO or fractional CMO is a Chief Marketing Officer who dedicates their time and expertise...
1-Minute Content Marketing Tip #4. Clearly Identify Content Marketing Objectives
Why have you been investing (or thinking of investing) in content marketing? I’m sure creating content for the sake of creating content...
3 Ways Marketing Drives Business Growth for SMEs
As a CEO, you think long-term. You see the big picture. You are not in the business of a short-term success but a long-term success. Of...
1-Minute Content Marketing Tip #3: Add External links to Your Content
While I was reading a Hubspot marketing blog entitled, The State of Content Marketing in 2021 [Stats & Trends to Watch], I was reminded...
Marketing AI - Identify these 3 Things to Know Which AI to Implement First
Step 1. Identify your business and marketing objectives. There are overwhelming amount of AI technologies and applications available....
3 Steps to Turn Marketing into a Growth Enabler for Your SME
What is marketing's role for an SME? Enabling business growth. Building a brand. Creating competitive advantage. Various responsibilities...
Organic Growth of Your B2B Business? Invest in Marketing.
Marketing is the most sustainable and effective way to achieve an exponential, organic growth for SMEs. How? By gradually lowering your...
3 things to consider when choosing your virtual event venue
Just like an in-person event, a lot of decisions need to be made throughout an event planning journey for a virtual event. One of the...
1-Minute Content Marketing Tip #2: Repurpose your content as much as possible
Repurposing your content as much as possible is the smart and efficient way to do content marketing. This doesn’t mean you shouldn’t or...
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